|Tipp City, Ohio|
"A man who first tried to guess 'what the public wants', and then preached that as Christianity because the public wants it, would be a pretty mixture of a fool and a knave." (Lewis, Letters to Malcolm: Chiefly on Prayer, p. 120)
To preach what the public wants - that's the Consumer Church. The Audience Church.
The alternative is to discern what God is saying, and cooperate with the activity of God and preach accordingly. This will be what the people need. They need to hear, as does the preacher, from God. At Redeemer, and your church too (?), many want this. Their wants gladly align with God's activity.