Sunday, January 14, 2007

A Portrait of "Generation Next"

The Pew Foundation has published their new report called "A Portrait of "Generation Next": How Young People View Their Lives, Futures and Politics." You can access the summary report here. From there you can link to the full report.

Here are some of the summary findings of today's 18-25-year-olds.

They use technology and the internet to connect with people in new and distinctive ways. Text messaging, instant messaging and email keep them in constant contact with friends. About half say they sent or received a text message over the phone in the past day, approximately double the proportion of those ages 26-40.


They are the "Look at Me" generation. Social networking sites like Facebook, MySpace and MyYearbook allow individuals to post a personal profile complete with photos and descriptions of interests and hobbies. A majority of Gen Nexters have used one of these social networking sites, and more than four-in-ten have created a personal profile.

They maintain close contact with parents and family. Roughly eight-in-ten say they talked to their parents in the past day. Nearly three-in-four see their parents at least once a week, and half say they see their parents daily. One reason: money. About three-quarters of Gen Nexters say their parents have helped them financially in the past year.

Their parents may not always be pleased by what they see on those visits home: About half of Gen Nexters say they have either gotten a tattoo, dyed their hair an untraditional color, or had a body piercing in a place other than their ear lobe. The most popular are tattoos, which decorate the bodies of more than a third of these young adults.

One-in-five members of Generation Next say they have no religious affiliation or are atheist or agnostic, nearly double the proportion of young people who said that in the late 1980s. And just 4% of Gen Nexters say people in their generation view becoming more spiritual as their most important goal in life.

Asked about the life goals of those in their age group, most Gen Nexters say their generation's top goals are fortune and fame. Roughly eight-in-ten say people in their generation think getting rich is either the most important, or second most important, goal in their lives. About half say that becoming famous also is valued highly by fellow Gen Nexters.

The full report compares Generation Next with Generation X, and claims that Gen X placed "much less emphasis on wealth and being famous when compafred with Generation Next, and more emphasis on leadership and spirituality." Perhaps one reason for Gen Next's emphasis on getting rich is their lack of confidence that, e.g., they will ever be able to purchase a home.